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There are days for salads. There are days for green juice.

And then there is this Thursday, February 5.

It is World Nutella Day.

It is the one day of the year where "Chocolate Hazelnut Spread" is legally considered a main course. Whether you spread it on toast, drizzle it on fruit, or (let’s be honest) eat it off a spoon while standing in the pantry in your pajamas, today is a judgment-free zone.

Manny (our resident penguin) is confused by the lack of sardines in this jar, but he appreciates the sticky texture.

Here is how to upgrade your hazelnut game this Thursday.

Why We Celebrate: A "Sweet" Shortage

Nutella was born out of scarcity.

After WWII, cocoa was extremely expensive and hard to find in Italy. A pastry maker named Pietro Ferrero (yes, that Ferrero) decided to stretch his chocolate supply by mixing it with hazelnuts, which were abundant in the Piedmont region.

He created a block called Pasta Gianduja, which later evolved into the creamy spread we know today as Supercrema (renamed Nutella in 1964).

• Fun Fact: The amount of Nutella produced in a year weighs the same as the Empire State Building.

The Big Why: We celebrate because sometimes the best inventions happen when you are forced to improvise. And also... it’s delicious.

3 Ways to Make Today Memorable

1. The "Street Fair" Vibe (The Kitchen Gadget)

The best way to eat Nutella is on a warm, paper-thin crepe.

• The Move: Stop trying to make crepes in a heavy skillet. They always tear.

• The Amazon Find: The Electric Crepe Maker and Griddle. It comes with the little wooden spreader tool that makes you feel like a professional street vendor in Paris. It cooks the crepe in seconds, and it doubles as a tortilla warmer for Taco Tuesday.

• Shop the Electric Crepe Maker on Amazon

2. The "Super Fan" Flex (The Gag Gift)

If you have a teen or a spouse who complains that the jar "runs out too fast," call their bluff.

• The Move: Go bulk.

• The Amazon Find: The Nutella Food Service Tub (7.7 lbs). Yes, it is a literal bucket of Nutella. It weighs almost 8 pounds.

• The Reaction: Putting this on the breakfast table on Thursday morning is a guaranteed core memory. It’s hilarious, ridiculous, and glorious.

• Get the 7.7 lb Nutella Bucket on Amazon 

3. The "Last Drop" Saver (The Tool)

The design of the Nutella jar is flawed. The "shoulders" of the jar trap about 10% of the deliciousness.

• The Move: Get every smear.

• The Amazon Find: The Oxo Good Grips Jar Spatula. It is long, skinny, and flexible, designed specifically to reach into the corners of awkwardly shaped jars.

• The Verdict: It pays for itself in saved chocolate. No hazelnut left behind.

• Shop the Jar Spatula on Amazon

The Perfect Gift for the Baker

If you want to cook with Nutella rather than just eating it raw, you need the manual.

Our Editors' Pick:

"Nutella: The 30 Best Recipes" Cookbook

Why we love it: First of all, the book is shaped like a jar of Nutella. It is adorable. Inside, it has recipes for truffles, mousse, cakes, and cookies that use the spread as the main ingredient. It’s a cute, low-cost gift that looks great on a kitchen shelf.

Perfect for: The friend who brings brownies to every event.

Get the Nutella Jar Cookbook on Amazon

Join the Conversation

We need to settle the debate.

What is the best vehicle for Nutella?

(Is it a strawberry? A pretzel? Or just the spoon?)

Tell us your snacking strategy in the comments on Instagram or TikTok and tag us @OnManyOccasions!

Don't Miss the Next Celebration

February is heating up! Do you know when National Pizza Day is? (It’s Feb 9!).

Download our Free 2026 Celebration Calendar and never miss a delicious excuse to party.